I found my conference handout book, and the workshop is titled "Discovering Your Author Brand" by Theresa Meyers. Page 163, if you have your book. The recap at LERA was actually more clear and helpful than this handout, but it does help sum things up. These are some of the steps to branding:
1) Have a great product
2) Figure out your message points and what makes your brand unique
3) Grab their emotions
4) Build all aspects of your brand equally
5) Be consistent in marketing your brand
6) Deliver on your brand
7) Always continue to evaluate, build, and refine your brand
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